Greg Hearn is Research Professor and Director of Commercial Research and Development in the Creative Industries Faculty. His research has examined new media innovation and creative work and careers. His co-authored books include Creative graduate pathways within and beyond the creative industries (2017: Routledge); Creative work beyond the creative industries (2014: Edward Elgar); Eat Cook Grow: Mixing human-computer interactions with human-food Interactions (2013: MIT Press); The knowledge economy handbook (2005 and 2012: Edward Elgar); Knowledge policy: Challenges for the 21st century (2008: Edward Elgar); and Action research and new media. (2008: Hampton Press).